While the packaging of items for sale help protect the goods while in transit, it is also equally important to pay attention to the labels used on these packages. Packaging materials protect the products from damages during shipping and boost customer satisfaction, and when properly planned and executed it can even create a specific ‘branding’ that can help the store. But labels deliver a value-adding service- it tells to where the packages are intended and from where. And when it comes to shipping, product and package information matters since these things help customers get what’s theirs and ensure compliance with regulatory requirements.

What labels can do for your business

Markers and labels are must-haves in packages, cartons and containers for a number of reasons. For starters, the label tells who will receive what. Or at least in certain territories, the labels provide information about the sender, including his address and other contact information. Aside from these basic details, markings and labelling also deliver other critical information, especially if a person is involved in exporting business. Through markings and labelling, it’s easier for a business entity to comply with shipping regulations, ensure proper product handling, help customers easily identify the packages and conceal what’s inside the packages.

Highly specific labels and markings can be added to packages and cartons depending on industry or customer requirements. For example, markings and labels can state the country of origin, weight and other cautionary languages or symbols. You can add cautionary markings like ‘Fragile’ or ‘This Side Up’ to add an extra layer of care and protection for packages. And if the packages contain hazardous or dangerous contents, then you can also use cautionary labels or markings.

Whether these labels are used to indicate names of the recipients or explain the nature of contents, its best that labels should be readable, strategically placed in the packages and should be completed using waterproof ink. And another best practice is to use only appropriate markings and labels. Different markings and labels are available and can work for different business requirements. For example, the basic ones are the address labels, ‘Made in USA’ or similarly worded labels and the printed labels for cautionary marking purposes.

Markings and labels are requirements when it comes to packaging and shipping items and packages. These help inform customers and allow business owners comply with regulations. And when properly designed and selected, markings and labels also help in one’s branding efforts.